Are you already a TikToker or planning to become one? Or are you an agency that is struggling to create a brand strategy for TikTok?
Whether you are an individual, an agency, or a brand, growing your audience on TikTok takes a lot of hard work. Especially knowing the best time to post on TikTok plays a major role in increasing your content’s visibility.
Facts About TikTok
TikTok currently has more than a billion users, with 52.38% of the population between 18 and 24 age. Especially, GenZ users are 60% of active users on TikTok, which makes it easier for the brands to focus on this platform and drive sales for their business.
As per another survey, 61.3% of Gen Z users access TikTok on a monthly basis. Each of these users spends an average of 500 minutes per month on the platform, accounting for nearly 100 billion views.
Now, looking at these stats it makes us think why it is important to grow your audience on a platform like TikTok.
What is the Best Time to Post on TikTok?
If you want to grow your audience on TikTok, here is the best time to post on the platform:
If you post on Monday, the perfect time is 6 am, 10 am, and 10 pm for TikTok.
If you post on Tuesday, the perfect time is 2 am, 4 am, and 9 am for TikTok.
If you post on Wednesday, the perfect time is 7 am, 8 am, and 11 pm for TikTok.
If you post on Thursday, the perfect time is 9 am, 12 am, and 7 pm for TikTok.
If you post on Friday, the perfect time is 5 am, 1 pm, and 3 pm for TikTok.
If you post on Saturday, the perfect time is 11 am, 7 pm, 8 pm for TikTok.
If you post on Sunday, the perfect time is 7 am, 8 am, 4 pm for TikTok.
Note: Make sure to follow the timezone of the target country, to get best results on TikTok.
Best Time To Post on TikTok Based on Industry
Based on the industry, the time to post on TikTok changes. Check out the best time for your industry below:
- If you belong to the Restaurants industry, then the best time to post is Monday to Thursday, 2 to 5 P.M.
- If you belong to the photography industry, then the best time to post is every day between 2 to 3 pm.
- If you are a non-profit organization, then the best time to post is every day between 10 a.m. to 2 p.m.
- If you are a school, then the best time to post is Tuesday to Thursday, 11 a.m. to 3 p.m.
- If you are a Lawyer, then the best time to post is Tuesday to Thursday, 3 to 9 p.m.
- If you are from the real estate industry, then the best time to post is Tuesday to Thursday at 10 a.m.
- If you are a musician, then the best time to post is Saturday at 9 a.m. and Sunday at 1 p.m.
- If you are from the Dental industry, then the best time to post is from Thursday to Saturday between 9 to 10 a.m. or between 4 to 5 p.m.
- If you are a Doctor, then the right time to post is from 12 to 1 p.m. from Monday to Friday.
- If you are an Artist, then the right time to post is between 1 to 2.30 p.m. and in between 7 to 9 p.m.
- If you are a gamer, the right time to post on TikTok is between 10 a.m. to 12 noon every day.
- If you are an insurance agent, the right time to post on TikTok is between 9 a.m. to 12 noon from Monday to Friday.
- If you are in the fashion industry, the right time to post is between 10 p.m. to 7 a.m. on Saturday and Sunday.
- If you are a Church, then the right time to post is between 12 to 3 p.m. on weekdays. On Sundays, it is recommended to post between 9 and 11 a.m.
Additional Tips For Best Time to Post on TikTok
Though we’ve recommended the best time to post on TikTok for every industry, here are a few more tips that can help you find the right time based on your niche:
- Create a TikTok Pro Account: If you want to track the audience, having a pro account on TikTok is important. To do that, go to Settings and Privacy, click on Manage Account, and then click on the Business Account.
- Open the Analytics Dashboard: Once you have switched to the prod account, it is time to check your analytics dashboard in TikTok. It gives you insights about your account and your followers.
- Check the Demography of Your Followers: It is important to know where your audience is from. This helps you identify the right time to post the content on TikTok. Once you know the country of your followers, try to post in the similar timezone.
- Know When Your Users Are Active: Once you are aware of the region of your followers, it is time to know their activity time. For this, you need to scroll down to the Followers tab and see the number of followers active in that week.
- Follow the Content Pattern: Once you know the demographics as well as the follower activity, check the Content tab to see which kind of content was performing better for you and try repeating the pattern.
All the things mentioned above are somewhat similar for other social media such as Instagram, Meta, and Reddit, but not exactly the same. It would be great if you see your engagement and go through the data of how people have engaged with you.
You should adjust your content planning based on what kind of content is working for you on which social media platform AND also at what time you are getting the engagement that you want.
You can also check out our Guide to TikTok stories, which will help you create content that works best for TikTok.
Conclusion
We hope this article has helped you identify the right time to post on TikTok. However, the right time varies from niche to niche and also the content you create.
Try following the additional tips given above to increase the engagement for your content and to grow your audience on the TikTok platform. Along with the right time, it is equally important to focus on the hooks, visuals, as well as the message in your content.