Are you a TikTok creator who is struggling to get more engagement in the videos despite creating good-quality content? Often, the video views drop not because of the content but also because of the technical aspects of the video, etc.
In this article, we will be addressing all the issues that are related to TikTok Video Dimensions and aspect ratio. If you are aiming to improve your video skills and, ultimately, your video quality, then this guide has got you covered.
Understanding TikTok Video Dimensions
The Power of Perfect Dimensions: If you want to stand out amidst the million TikTok creators, always opt for 1080 x 1920 pixels, which is a 9:16 aspect ratio. Hence, shooting videos in that ratio will ensure the best viewing for your audience.
Why It Matters: It’s about making your content as engaging as possible, whether your TikTok videos are being watched in full-screen mode or via TikTok feed.
Portrait or Landscape: Which Mode is Preferred?
Currently, there is no strict guideline about uploading TikTok videos as you are free to upload the videos horizontally, vertically etc. However, there are certain video dimensions that are best suited for the viewers on the TikTok platform.
Always opt for portrait mode, as it works best for the TikTok platform.
Why is that? Because TikTok is an application designed to be accessed via a mobile phone. Hence, the TikTok videos should follow the vertical screen viewing format as well as portrait orientation.
If you post a landscape video, you might risk your content getting lost among the other videos that are shot vertically, keeping the viewer’s preference in mind.
Choosing the Right Video Format
Best Formats for TikTok: When it comes to TikTok, MP4 and MOV are considerably the best video formats. These video formats help you maintain high video quality and keep file sizes manageable. It is perfect for quicker uploads and smooth playback.
Why Format Matters: The format of your TikTok video is like the foundation of your content. Choosing the right one ensures your video plays smoothly on TikTok, providing a seamless experience for your viewers.
Bitrate and Quality: Getting Technical
Understanding Bitrate: Bitrate might sound technical, but it’s simply about how much detail your video contains. For TikTok, you should aim for a bitrate of 1-2 Mbps for MP4 and MOV files and 2-4 Mbps for HEVC files.
Balancing Quality and Size: Remember, a higher bitrate means a better-looking video but also a larger file. It’s important to find a balance that offers great quality without making your videos too cumbersome to upload.
Frame Rate: The Secret to Smooth Videos
What is the Frame Rate? Frame rate is about the number of pictures or your video shows each second. Higher frame rates, like 30-60 fps, mean smoother, more professional-looking videos.
Choosing the Right Frame Rate: For TikTok, staying within this frame rate range is key to ensuring your videos are smooth and enjoyable without being too large for practical uploading.
Video Length: Keeping Viewers Engaged
Keep it Short: While TikTok allows videos up to 10 minutes, shorter videos often perform better. Try to keep your videos around 60 seconds to maintain viewer engagement.
Why Length Matters: Shorter videos are more likely to be watched from start to finish, increasing your chances of capturing your audience’s attention and maybe even going viral.
TikTok In-Feed Video Ad Dimensions: A Quick Guide
Creating effective TikTok ads is crucial for boosting your presence on the platform. The right dimensions and formatting for your ads can significantly impact their performance. Here’s what you need to know for TikTok in-feed video ads, which appear in users’ “For You” feed and are essential for attracting more followers:
- Ad Size Dimensions: 540 x 960 pixels
- Aspect Ratio: 9:16, perfect for mobile viewing
- Accepted Video Formats: MP4, MOV, MPEG, 3GP, or AVI
- Maximum File Size: 500 MB, ensuring high-quality content
- Video Length: Up to 60 seconds, ideal for engaging viewers without losing their interest
TikTok In-Feed Video Size And Formatting Guide
TikTok viewers most likely skip videos that are blurry and too long. Hence, it is very important to stick to the optimal video dimension, resolution, size, length, and format. Here’s what you need to know:
TikTok Video Dimension
- TikTok Video Dimensions: 1080 x 1920 pixels
- TikTok Video Aspect Ratio: 9:16
- TikTok Video Format: MP4 or MOV
- TikTok Maximum Video File Size: 287.6 MB on iOS and 72 MB on Android
- TikTok Video Length: 15 seconds to 600 seconds
Technical Aspects for Quality Content
Bitrate Recommendations:
- For MP4 and MOV files: 1-2 Mbps
- For HEVC files: 2-4 Mbps
Frame Rate for Smoothness:
- Ideal Range: 30-60 fps
- Purpose: Ensures smooth, professional-looking videos without overly large file sizes.
Pro Tips for Better Engagement
Ideal Video Length: Aim for 15-second video length for higher engagement, although TikTok allows up to 10 minutes per video. Any longer than that, and you risk your viewers losing interest.
Pre-Upload Editing: Edit your videos before uploading them to TikTok using a professional video editing app. This way, you can enhance your content in a way that looks professional.
Shooting Mode: Film your videos in portrait mode to align with TikTok’s vertical viewing format, reducing the need for post-shooting edits.
Creative Additions: Add animated elements to your video to attract user attention.
Conclusion
Mastering TikTok’s video dimensions is key to making your content stand out. By choosing the right size, format, and length for your videos and ads, you’re not just sharing content – you’re creating a masterpiece for your audience. So go ahead and apply these little tips to your TikTok videos and watch your TikTok success reach new heights!